But how can anyone add value to others if he doesn’t know what they care about? Listen to people. Ask them what matters to them. And observe them. If you can discover how people spend their time and money, you’ll know what they value.
Once you know what matters to them, do your best to meet their needs with excellence and generosity. Offer your best with no thought toward what you might receive in return. President Calvin Coolidge believed that “no enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others; or failing therein it ceases to be profitable and ceases to exist.”
[from Failing Forward]
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