Tuesday, July 22, 2008

Top 10 Things You Should Know About Unchurched People

  1. People don’t care about the church database.
  2. People aren’t motivated by your need. They’re motivated by theirs.
  3. People don’t care about their next step until they know they’re valued where they are now.
  4. People don’t know who you are, no matter how long you’ve been around the church.
  5. People multi-task and can’t remember squat.
  6. People are turned off by lack of preparation.
  7. People relate when you talk about them or people like them.
  8. People feel left out and frustrated when you use insider’s language.
  9. People aren’t impressed with your theological vocabulary and holy dialect.
  10. People love stories, not lectures.

(Read the entire article and the explanations of each point from Kem Meyer at Outreach Magazine)

[Bill Reichart]