Hindu extremist groups are offering money, food and alcohol to anyone who murders Christians and destroys their homes.
The violence is nothing new in Orissa, India, where India's Communist Party estimates that more than 500 Christians have been killed by Hindu mobs in Orissa since late August, 12 times more than official government claims of only 40 homicides.
But now the stakes are even higher - and pastors have a bounty on their heads.
Faiz Rahman, chairman of Good News India, said Hindu militants are targeting Christian leaders, the Christian Post reported.
"The going price to kill a pastor is $250," he said.