What is Costco Doing?

Costco has 520 stores nationwide. But you will not find "Christmas" in a single store.

That's because Costco says it will not use the term "Christmas" on its website or in its stores. Instead, Costco is telling customers it purposely chooses to use the generic "holiday" verbiage. You know, they stock holiday gifts, not Christmas gifts.

Last week, a customer wrote to Costco and asked this direct question – "Does Costco use the word 'Christmas' in your store advertising or on any signs anywhere in your stores during the Christmas season? That's a pretty simple question, yes or no."

Kory Rosacrans, staff manager for Costco replied, "I guess the answer would be No."

Rosacrans said, "Costco does not advertise on television, on radio or in print like other retailers. We only advertise by mailings and e-mail messages sent directly to our members who have paid for the privilege of shopping with us."

Costco wants you to do your "Christmas" shopping with them, while refusing to recognize that Christmas even exists.

Why do we have to go through this every year? Will secularist ever be satisfied until Christ is removed from the public scene in America?

What to have a voice? Send your e-mail to Costco. Let Costco know that you will exercise "your privilege" of shopping only at stores that recognize Christmas. Remind Costco that their competitors are vying for your business too, and you will shop accordingly.



[Donald E. Wildmon, American Family Association]